Google is planning to use new artificial intelligence (AI) models to help advertisers and YouTube creators, according to internal documents seen by CNBC.
The company is working on several projects that use AI to automate ads, generate creative content, and provide customer support.
One project, called "PaLM 2," is a new AI model that can generate human-like responses to questions and commands. Google is planning to use PaLM 2 to help advertisers create their own media assets, such as videos and images.
The company is also working on a project called "YouTube Creator Studio," which will use AI to suggest videos for YouTube creators to make. The project is still in development, but Google says it could help creators make more money by creating videos that are more likely to be watched.
Google is also planning to use AI to automate customer service for some of its products. The company is working on a project called "AI-powered customer support," which will use AI to answer customer questions and resolve issues.
Google is not the only tech company that is using AI to improve its products and services. Microsoft, Meta, and Amazon are all working on similar projects.
The use of AI is becoming increasingly common in the tech industry. As AI technology continues to improve, it is likely that we will see even more companies using AI to improve their products and services.
Here are some of the benefits of using AI for ads and to help YouTube creators:
Increased efficiency: AI can automate many tasks that are currently done manually, such as creating and placing ads. This can free up time and resources for other tasks, such as creating new content or improving customer service.
Improved targeting: AI can be used to target ads more effectively, which can lead to better results for advertisers. For example, AI can be used to target ads to people who are likely to be interested in the product or service being advertised.
Increased creativity: AI can be used to generate new and creative content, which can help YouTube creators attract more viewers. For example, AI can be used to create new video ideas, write scripts, or edit videos.
Improved customer service: AI can be used to provide customer support 24/7, which can help businesses improve customer satisfaction. For example, AI can be used to answer customer questions, resolve issues, or provide product recommendations.
Overall, the use of AI for ads and to help YouTube creators has the potential to improve the efficiency, targeting, creativity, and customer service of these businesses.
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